Selecting and Recruiting New Channel Partners

Selecting and Recruiting New Channel Partners

Channel partners, or companies that work with you to market and sell your products and services, are an integral part of marketing campaigns for the technology sector. However, building out your channel programme can be a big challenge. How can you identify an initial list of potential resellers, system integrators, value-added resellers, or independent software vendors? How can you determine which ones are potentially suitable for you? How do you eventually short list your potential partners to have a deeper discussion with?

1. The Importance of Channel Partners
A channel partner is a company that a manufacturer or producer partners with to market and sell the products or services that the producer provides. Partners can take many forms, depending on the product or service being marketed, but overall they have become an important part of marketing, particularly in the technology arena. To put it simply, partners market and sell your product to end users for you, allowing you to focus more time and resource on product development and support.

In 2005, channel partners produced over 65% of gross revenues for the largest IT companies. Large IT vendors such as Microsoft, HP, and Cisco invest billions of dollars into channel marketing programs each year. Mid-tier companies have also introduced channel programs and sales models.

Why are channel partners such an important part of these vendors’ marketing strategies? Companies use the expertise that partners can provide to increase profits and to expand market presence. Partners can interact directly with customers and provide them with customized solutions.

Partners have been shown to be a critical piece in the marketing strategy of many technology companies. However, these partnerships were not put in place overnight. A recruitment process was established by each company to bring in the partners that will be a best fit with the company and maximize the return on investment.

As shown in the figure, the recruitment process will begin with a large pool of potential partners, and the process will allow you to narrow down the pool until you are left with the potential partners that are best suited for your partner campaign.

A channel partner recruitment process has two primary phases:

• Identify potential partners – In this phase, potential channel partners are identified. Some initial information gathering takes place to qualify potential partners. At the end of this phase, you’ll have a list of potential channel partners that can be engaged in the next phase.

• Recruiting partners – In this phase, each of the potential channel partners is engaged to gather information about how well these potential partners match your qualifications. At the end of this phase, you’ll have narrowed your list of potential channel partners down to those that best match your needs and be able to bring those companies on board.

Before you begin identifying potential partners, you should first have a clear idea of the qualifications you are looking for in a channel partner. Second, you cannot begin your recruitment process until you have a clear understanding of what your expectations are for your partners and what resources you will have to support your partners. You can’t start talking with partners unless it is perfectly clear what you want them to do for you, and what you will do for them. If you already use channel partners, you may have a partner program that you can use directly, otherwise you need to develop a partner program so that you can let potential partners know what resources you will have available.

2. Identifying Potential Channel Partners
Before you can start recruiting channel partners, you have to identify potential channel partners and gather information about them, so that you can make an educated decision on whether or not to move forward with the recruiting process. This phase includes:

2.1 Generate List of Potential Partners
The starting point is to build a relatively large list of potential partner companies that can be further qualified for suitability. This can be done by in-house personnel, through list brokers, or by a third party vendor.

When you are creating your list, determine whether you are looking for distributors, retail outlets, value added resellers, or a combination of these, and ensure that your list includes the categories you are looking for. This distribution would depend on the products you are promoting, and the degree of value add that is required. Products that are high value with significant service and support, or require customization, will require partnerships with value added resellers or system integrators, while lower price margin products can be marketed by retailers.

Some factors to consider when generating a list of potential partners include:

• Company demographics, geographical area, years in business
• Current customer base
• Current partners and agreements
• Sources of revenue
• Employee or revenue numbers
• Technical certifications
• Value add requirements

In addition to actively seeking out potential partners, you can also consider other methods for VAR recruitment such as creating recruitment webinars to provide interest in your recruitment campaign. Webinars can help you to put information out about your recruitment campaign and allow potential partners to learn about what you have to offer without committing to a more in-depth conversation right away. Attendees can then be contacted via email after the webinar to gauge interest, and then they can be added to your potential partner list when they are ready.

Help For the Partners of Sex Addicts

Help For the Partners of Sex Addicts

What is sex addiction?

Sex addiction is an obsessive relationship to sexual thoughts, fantasies or activities that an individual continues to engage in despite adverse consequences. These thoughts, fantasies or activities occupy a disproportionate amount of “psychic space”, resulting in an imbalance in the person’s overall functioning in important areas of life, such as work and marriage. Distress, shame and guilt about the behaviors erode the addict’s already weak self-esteem.

Sexual addiction can be conceptualized as an intimacy disorder manifested as a compulsive cycle of preoccupation, ritualization, sexual behavior, and despair. Central to the disorder is the inability of the individual to adequately bond and attach in intimate relationships. The syndrome is rooted in early attachment failure with primary caregivers. It is a maladaptive a way to compensate for this early attachment failure. Addiction is a symbolic enactment of deeply entrenched unconscious dysfunctional relationships with self and others.

While the definition of sex addiction is the same as that of other addictions, sexual compulsion is set apart from other addictions in that sex involves our innermost unconscious wishes, needs, fantasies, fears and conflicts.

Like other addictions, it is relapse prone.

· How do I know if my partner is a sex addict?

Sometimes, it’s difficult to know whether someone close to you has an addiction. The addict might hide the addictive behavior or you might not know the warning signs or symptoms.

Here are some of the signs and symptoms:

* Staying up late to watch television or surf the Web.

* Looking at pornographic material such as magazines, books, videos and clothing catalogs.

* Frequently isolating themselves from spouses or partners, and doesn’t inform them of their whereabouts.

* Are controlling during sexual activity or have frequent mood swings before or after sex.

* Are demanding about sex, especially regarding time and place.

* Gets angry if someone shows concern about a problem with pornography

* Offers no appropriate communication during sex

* Lacks intimacy before, during and after sex, and offers little or no genuine intimacy in the relationship

* Does not want to socialize with others, especially peers who might intimidate them

* Fails to account for increasing number of toll – 800 or 900 – calls

* Frequently rents pornographic videotapes

* Seems to be preoccupied in public with everything around them

* Has tried to switch to other forms of pornography to show a lack of dependency on one kind; concoct rules to cut down but doesn’t adhere to them

* Feels depressed

* Is increasingly dishonest

* Hides pornography at work or home

* Lacks close friends of the same sex

* Frequently uses sexual humor

* Always has a good reason for looking at pornography (Psych

· Why can’t he/she control his/her sexual behavior?

It’s important for you to know that your partner is not volitionally involved in these behaviors so you can begin to understand and, perhaps, forgive. Most addicts would stop if they could.

It’s been said that of all the addictions, sex is the most difficult to manage. This syndrome is a complex mixture of biological, psychological, cultural, and family-of-origin issues, the combination of which creates impulses and urges that are virtually impossible to resist. Despite the fact that acting them out produces considerable long-term negative consequences, the addict simply cannot resist his/her impulses. Individuals who are highly disciplined, accomplished and able to direct the force of their will in other areas of life fall prey to sexual compulsion. More importantly, people who love and cherish their partners can still be enslaved by these irresistible urges.

Research has also shown that the inability to control sexual impulses is associated with neurochemical imbalances in the norepinephrine, serotonin and dopamine systems. The use of certain anti-depressants (SSRI’s) has thus shown to be very effective in treating the impulse control problems of many sexual compulsives.

Biological predisposition contributes and combines with psychological factors. One of the reasons the “erotic haze” is so compulsory is that it is an unconscious but maladaptive way to repair earlier disturbed, anxiety-laden relationships. It shores up an inadequate sense of self which results from these early-life interpersonal abandonments, intrusions and misattunements.

This combination of biological and psychological factors results in an “affective disorder” in the sex addict. Feeling of depression, anxiety, boredom and emptiness are quickly alleviated by immersing oneself in an imaginary world that provides novelty, excitement, mystery and intense pleasure. Sex addiction is better than Prosac. It heals, it soothes, it contains, it provides a “safe place” free from the demands of actual performance, and it gives an illusory sense of belonging. The sense of empowerment in the illicit sex act rectifies “holes in the soul” and lifts the addict from feelings of inadequacy, insufficiency, depression and emptiness into a state of instant euphoria.

Relinquishing this very special (but delusional) mental and physical state can result in a sense of withdrawal which may include mood swings, inability to concentrate and irritability. These symptoms usually disappear in therapy as the sense of self is solidified and he finds more creative ways to deal with uncomfortable feelings.

· What are the effects of cybersex addiction on the relationship?

Effects of sex addiction on the sex addict’s partner can be numerous, encompassing a wide range of emotions and reactive behaviors. The sexual codependent’s experience is similar to, but not thoroughly identical to, a codependent person in a relationship with a substance abuser. A codependent partner of a drug addict or alcohol, for example, may manage to understand and even sympathize with her partner’s alcohol problem due to the lesser social condemnation.

But a compulsive addiction that involves engaging in sexual activities on the computer or outside of the home inflicts a psychic injury of ultimate betrayal. Sexuality goes to the heart of who we are.

Arguable, one purpose and outcome of cybersex is to detach and disconnect sexual experience from real relationships in life. Cybersex’s primary stimulus to autoerotic behavior produces profound disconnection of the sexual experience from relationship context and meaning. Compulsive viewing of pornography, for instance, in no way supports or fosters intimate, attachment-linked sexual gratification, anchored in emotional connection, intimate responsiveness and relationship fidelity.

Cybersex addiction reinforces a non-intimate, non-relational, and non-demanding sexual experience — a detached, disconnected physical arousal geared to the self-engrossed preoccupation typical of addictive sexual behavior. Cybersex entrenches emotional, psychological and spiritual/existential disconnection of sexuality from relationship context. Entrance into the “erotic haze” that encompasses the sex addict induces sexual arousal, climax and resolution without real relationship attentiveness, responsiveness, or commitment – the key dimensions of a loving attachment.

The behavior directly undermines trust in the couple’s relationship. Thus, the sexual dynamics depicted in cybersex are inherently detrimental and destructive to secure attachment that is essential to a sense of trust in the relationship.

It is also reasonably anticipated that a husband’s deception and lying – the existence of a “secret world” apart from the primary relationship is an overlapping, yet also separate detrimental influence upon relationship trust.

For some women, this lack of trust in their husband’s word – leads to uncertainty about the “substance” of the man they married, uncertainty about his true identity and a change in their perception of his identity – that of seeing him as fundamentally untrustworthy and of disreputable character. Thus, their internal model of their husband changes.

Others may feel that the husband is unable to fulfill marital expectations of emotional intimacy and companionship. They talk about not trusting that their husband would fulfill the role of being someone who could provide emotional support. They feel unable to turn to their husbands for this emotional support for different reasons: fearing she would trigger a relapse; feeling rejected because of his involvement in computer sex; sensing her husband’s inability to provide emotional support; being shamed by a husband’s angry or dismissive response from her attempts to reach out for support and companionship; or resolving that her husband was emotionally preoccupied with his own struggle with addiction.

The addict’s use of cybersex causes self doubt and lowered self esteem in the spouse. These women feel they aren’t pretty enough or skinny enough, or whatever. In any event, the feel that they are not what their husbands want. Some feel that if they were more sexually desirable, he wouldn’t have this problem. Sometimes, in a frantic effort to compete with unreal women on the internet or with prostitutes, they go to extremes with cosmetic surgery, breast implantation, excessive exercise – in the mistaken belief that if she can lure him back sexually and her husband would stop being interested in pornography and the marriage could be redeemed.

Some spouses feel that her husband’s use of internet pornography is a direct attack on her self-worth. They start doubting themselves. They doubt their self-worth. They start doubting the things that used to make them feel special and meaningful. Because if she had any meaning, why was he doing what he’s doing?

The wife is often stunned, confused, and in extreme pain upon discovery of the sexual/cybersex addiction. Anger and resentment can be overwhelming. For many partners, the addict’s betrayal can precipitate trauma that resembles post-traumatic stress disorder.

A wife can believe that sex is the most important way to express love, so her partner’s sexual acting out can leave her feeling deeply inadequate and unlovable.

Within the union, the partner’s low self-esteem can contribute to anxiety and fear of being abandoned. Often she will set aside her moral values and tolerates participating in sexual behaviors with her partner which are unacceptable or even repugnant to her. She feels too unworthy to have solid sexual boundaries. She mistakenly believes that she can stop his acting out if she satisfies his (insatiable and unrealistic) sexual needs.

A surprisingly common effect reported by many partners – after the shock of discovery -is the feeling of losing one’s mind. Obsessing about the details of the sex addict’s betrayal, repeatedly confronting her partner with “evidence” of infidelity and being told she’s “crazy” or “just jealous” results in a loss of focus and an inability to concentrate. Fear and anger aggravate the condition. Furthermore, there is an element of intense shame for both addict and sexual codependent attached to sexual addiction, especially if his interests involve an object, cross-dressing, dominance and submission or children. She isolates herself from friends, family and community due to her shame, which provides fertile ground for depression. In some situations, the partner is brought to a point of absolute despair.

Some maladaptive strategic responses the sexual codependent may engage in as a means of coping include excessive alcohol consumption, food binges, excessive house cleaning, and overtime career activity; acts that can serve as distractions from her distrust, pain and hostility. Distractions, of course, provide only a temporary and false “relief” and often create more problems than they solve.

When the partner’s anger and resentment are suppressed over a period of time, they eventually explode in a volcano of rage, blame, and furious criticism of the sex addict.

The explosion of frustrated emotions can open a door to enormous guilt and remorse, so the partner may forgive the addict’s offenses and not stand clear in setting boundaries for herself. The result is an unfortunate snare for the couple, in which the partner unwittingly enables the sex addict to carry on with his unacceptable pattern of sexual acting out.

The converse is true regarding the emotional influences on the wife. She may turn inward, withdraw, stay silent and distant. This can include withdrawing from any sexual activity with the addict. These stonewalling behaviors can ignite strong feelings of shame and rejection in the sex addict. In a way, the partner succeeds in punishing the sex addict through these behaviors. But the price of this punishment may be a return to his active addiction as a way to deal with conflict at home.

A tremendously debilitating effect on the partner is to assume all responsibility for the addict’s sexual acting out, and even for all of the problems in the relationship. The sex addict may exploit this to his advantage, perpetuating self-doubt within the partner.

For example, the partner may confront her spouse with evidence of a transgression, like a credit card charge to a hotel, but the sex addict is skillful and experienced in deception. He will boldly challenge the partner’s credibility, suggesting she see a “shrink” for being so paranoid and suspicious of him. He can persuasively feign righteous indignation, causing his partner to distrust her own instincts and perceptions, even in the face of tangible evidence.

The self doubt can plague the partner, aggravating her confusion and contributing to the feeling of “losing my mind”. Not wanting to continue to feel “crazy”, she may retreat into denial, the basic and most fundamental defense mechanism for both partner and addict. When in denial, she will believe the addict’s lies, however far-fetched they may be. She will accept the unacceptable. Whichever lies the sex addict offers to cover up his addiction, she is compelled to “not rock the boat” in order to assuage her abandonment fears.

· What are the characteristics of a sexual codependent?

Firstly, let’s consider what codependency is. Codependency is an overworked and overused word and definitions can be confusing. At core, it revolves around a deep fear of losing the approval and presence of the “other”. This underlying fear can result in manipulative behaviors that overfocus on maintaining another person’s presence and approval. Control, obsequiousness, anger, caretaking, and being over-responsible are among the behaviors that can be the manifestations of codependent behavior. Because of dysfunctional family-of-origin issues, codependents learn to react rather than respond to others, take responsibility for others, worry about others, and depend on others to make them feel useful or alive.

Codependence also refers to the way events from childhood unconsciously produces attitudes and behaviors that propel people into destructive relationships in the present. The self worth of the codependent comes from external sources. They need other people to give them feelings of self-worth. Codependence is a particular relationship with one’s self in which the person doesn’t trust his or her own experiences. Lacking the inner boundaries necessary to be aware of and express their true wants, feelings, goals and opinions, they are “other-validating”. Having only a reflected sense of self, they constantly seek affirmation and validation from other people because they are unable to endorse and validate from within. “Self-validating” people are able to do this. Co-dependents often focus on an addict’s sobriety as a way to achieve a precarious sense of self- consolidation. Sadly, their behavior often perpetuates the loved one’s addiction.

Codependent people believe they can’t survive without their partners and will do anything they can do to stay in the relationship, however painful. The fear of losing their partners and being abandoned (once again) overpowers her ability to make decisions in her own best interests. The thought of addressing the partner’s addiction can be terrifying: they may be frightened of igniting the partner’s anger which can result in feeling emotionally flooded by (childhood) fears of loss.

The sexual co-dependent suffers from additional symptoms: driven by the potential loss of the relationship, which she sees as identical with her very identity, some women engage in sexual activities with their partners that they find distasteful or even morally repugnant – all in an effort to keep him home and happy. However, this type of fantasy-based acting out may not be based on her real sexual needs and desires and opens the way to turning his partner into yet another object. Certain kinds of sexual acting out can turn sex into another fix for him. The partner senses this, making her sense of sexual betrayal even more poignant.

In couples where one partner is ciphering off his erotic energies from the primary relationship, there are invariably problems with the couple’s own sexual expressiveness. He becomes sexually demanding. She expresses her resentment about this by not being sexually responsive. He may lose erotic interest in her, as she never lives up to the thrill of fantasy-based sexual enactments. The sense of having a person-related, intimate sexual encounter may diminish. Erotic expression between the couple can easily dry up, leaving the sexual co-addict feeling even more diminished as a woman and as a person.

Sexual co-dependents have an inordinate need to get the information straight. “Detectiving” is a common activity: checking his computer, looking up names and numbers, or desperately looking for scraps of paper with numbers written on them. One client even invited a prostitute her spouse had frequented into her home because she wanted to know the details. The need-to-know provides the partner with a way to check up on her own reality (“Am I crazy or is this really happening?”) and provides her with a sense of much-needed (although illusory) sense of mastery over an out-of-control situation. Especially in light of the addict’s continual denial, the co-addict has a need to provide “evidence” to ensure her soundness of mind — a ploy that rarely works and is exceedingly exhausting.

The final distinction between sexual co-addicts and other co-dependents is the shame associated with this “secret”. Sex as an addiction is rarely discussed in “polite society” and there is a huge social stamina associated with it. Sexually addicted clients often tell me that they’d rather be alcoholics or drug addicts. The stigmatization of this compulsion almost ensures that the sexual co-dependent will want to hide or to provide a good “front” to deal with feelings of shame and despair. She may become socially isolated because she can’t discuss the situation with friends. Depression easily enters into an emotional environment of isolation and shame. Keeping secrets about important dimensions of life ensure that the issues underlying them will not be healed.

· What’s involved in therapy for someone who is the partner of a sex addict?

There is hope. The pain the sexual co-dependent experiences is normal. Learning a partner is sexually addicted can be devastating and debilitating. The betrayal triggers a myriad of strong emotions. Feelings of anguish, despair, rage, hopelessness and shame may overtake her. She may feel alone in unchartered territory, wondering “Where do I go from here?”

Psychotherapy is extremely important. Be sure to find a therapist conversant with these issues. What should happen in your therapy?

Treatment for sexual codependence can become a process of continued growth, self-realization and self-transformation. Working through feelings of victimization can lead to a new sense of resiliency. Going through this process can be an avenue to discovering meaning and to building stronger self-esteem. Challenges faced can elevate one to a higher level of well-being. A sense of serenity and peace from the appreciation of having worked through this process may occur.

Lessons not learned in the family-of-origin can be now be learned and worked through: appropriate self-esteem, setting functional boundaries, awareness of, acknowledgment of and expression of one’s personal reality without undo fear of retaliation, and taking better care of one’s adult needs and wants while allowing other adults to take care of theirs are all potential gains to be made in therapy and recovery.

Internal and external boundaries will be strengthened. Strong external boundaries will ensure that you will not again put yourself into a victim role. A sense of having internal boundaries will open up new avenues of healthy intimacy as you will know who you are and be able to hear who another is. At the heart of healthy intimacy is the ability to share your real self with another and be available when someone else shares his real self with you.

The sexual co-depenent may find she no longer needs to bend herself into a pretzel to accommodate others. Rejection or disapproval may be unpleasant, but not devastating. Compromising personal integrity in order to get external approval and validation will cease. With increased self-knowledge comes the ability to Self-validate while still being in a relationship. Self esteem will be generated by her behaviors rather than the approval or validation from others.

Finally, time and energy spent on preoccupation and control of the addict can be used to attend to emotional support for the children, to recommit to and obtain increased satisfaction from work, to meet new people, and to develop new recreational activities.

· How can I possibly forgive him?

Despite the fact that it may seem impossible, forgiveness is a critical part of recovery for the partner of a sex addict. To forgive is not to forget. Forgiving means being able to remember the past without experiencing the pain all over again. It is remembering — but attaching different feelings about the events, and it is a willingness to allow the pain to have decreased relevance over time. Understanding the pain, compulsion and despair that the sex addict has undergone from sexual compulsion can open avenues to compassion.

To forgive is important primarily for oneself, not for the person one forgives. The opposite of forgiveness is resentment. When we resent, we experience the pain and anger all over again. Serenity and resentment cannot coexist.

The process of forgiveness begins with acknowledging that a wrong has been done to you. You have to recognize that you have strong feelings about what happened and you need to feel and process those feelings. You are entitled to be angry or hurt. Ideally, you can share those feelings with the person who has hurt you in couples counseling. If that is not possible, then you can share the feelings with your therapist or support group. After that, you can choose whether to stay in a relationship with that person. In either case, forgiveness does not imply permission to continue hurtful behaviors. As part of your own treatment, you need to decide which behaviors you can accept in your relationships and which you cannot.

The primary goal of forgiveness is to heal yourself. In a partnership affected by sexual addiction, forgiveness is aided by evidence of the partner’s changed behavior and commitment to treatment. These are also elements in rebuilding trust. For many couples, forgiving and learning to trust again go hand in hand. Both take time, making amends, continued treatment and steady, continual, trustworthy behavior on the part of the addict.

After the acting out has stopped, it’s critical to not use his past behavior as a “hook” to punish or manipulate him. When a desire for revenge exists, you have not forgiven, and you see him in one dimension (“Bastard”). The capacity to see him as a whole person (he’s not just a sex addict, he’s many things) will help you move forward. Couples therapy will help you move toward a sense of him as a multidimensional person with on-going issues.

· I’m incredibly frustrated that he/she won’t tell the truth. Even when I present “evidence”, he denies his sexual acting out. How can I ever trust a man who so blatantly lies to me?

Sex addiction thrives in secrecy. Addicts will go to any length to protect their double life. Denial, (“Don’t Even Know I’m Lying”) plays a huge part in any addiction process. The reality of the acting out is protected from the conscious mind. If the addict is unaware of the truth, how can he tell you?

The very thinking process of the addict becomes impaired as he becomes immersed in the denial process, giving way to the minimization of the extent of his behavior. This connects with “rationalization”: i.e. “I’m not really cheating” – “All guys do this” – “I’m not hurting anyone” – “I work hard so I deserve some pleasure.” This combination of denial, minimization and rationalization makes it extremely difficult for him to know the truth.

More complexing is the phenomenon of “dissociation”, or “The Dr. Jekyll and Mr. Hyde” syndrome. Dissociation is a clinical process that characterizes multiple personality disorder. While I’m not saying the sex addicts have MPD, I am suggesting that some of the same characteristics of that disorder are shared. One side of the personality protects the other side from the truth. Some level of dissociation is in every man who has a “double life”. Each side of the personality has different values, goals, beliefs and needs that conflict with the other side.

This is why, when the sexual acting out is finished, the addict feels so distressed and shameful. Mr. Hyde does the acting out and Dr. Jekyll experiences the remorse.

When the addict is acting out, he has feelings of being disconnected from himself and his environment. Clients speak of “the bubble”, the “erotic haze”, “zoning out”, and “feeling apart from myself and watching myself from afar “, of feeling “foggy” or “not feeling like a real person” Losing track of time is common as is feeling outside oneself as both an observer and a participant. Emotions are numbed; the fantasy creates an alternate reality which obscures the truth of “what is”.

Once in therapy, a primary issue that arises is a feeling of a fragmented sense of self or being unsure of his identity. Therapy will help him get to the bottom of hidden parts of himself that he may not have fully understood or been able to control until treatment starts to work. Only by getting in touch with hidden parts of himself will the full realization of his talents and strengths be realized and fulfillment in his personal relationships can begin to unfold.

· I don’t see how our relationship can survive the emotional pain and chaos of his sexual addiction. Have other couples been able to work through these issues? How have they done it?

When at least one member of a couple is sexually addicted, restoring trust and building intimacy can be very difficult. These couples must work as hard on their recovery together as a couple as they do on their individual recoveries.

One of the great challenges to recovery from sexual compulsivity is restoring or building an intimate relationship with a committed partner. Many existing relationships are seriously impaired and often don’t survive because of sexual acting out. The partner of the sex addict’s ability to trust is obviously damaged. The psychodynamic and behavioral issues underlying sexual addiction contribute to obstacles to overcoming and building intimate and committed relationships.

The good news is that we have seen from our experience that not only is it possible to repair, rebuild, or newly build a committed relationship, but the level of emotional and physical intimacy that comes from working on these issues together is sustaining, gratifying and growth-producing for each member of the couple.

· How can couples counseling help us?

Most couples who come for couples therapy after discovery are in a high state of reactivity, with communication being limited to blame/defense. There is a high degree of projection (seeing the things you like least about yourself in your partner) and a small degree of self-focus. The tendency is to react immediately and emotionally, with no time given for reflective thinking. One task of the therapist is to create a safe, non-volatile space by gradually guiding each person to commit to self-focus which reduces blame and defense.

The therapist will do some psychoeducational pieces on sex addiction and co-addiction to normalize each person’s feelings and further reduce blame. Nothing can be done about the quality of the marriage unless each person commits to a personal program of recovery: an “S” meeting for the addict, and COSA or S-Anon for the co-addict. The couple can come out of the shadow of shame about living with sex addiction through identifying with others who have gone through similar experiences. Here, finally, they find people they can talk to about what they’ve been hiding from family and friends. Regular attendance at meetings gives structure and accountability to the life of the sex addict. A co-addict who works on the steps with a trusted sponsor is renewing her commitment to focus on herself and her own issues, renouncing her focus and pre-occupation with the addict.

Sex addicts and sexual codependents usually have never experienced healthy bonding with and nurturing from their parents. This impairs their ability to have successful bonding and separation in subsequent relationships in adult life. The therapist might construct a “genogram” which is a graphic depiction of three generations of each person’s family. It shows psychiatric and physical problems throughout the generations such as alcoholism, divorce, hospitalizations,etc. The genogram also reveals the quality of family relationships, indicating where there was enmeshment and where there was distancing. With a clear understanding of family-of-origin issues, the couple can understand themselves and each other and develop awareness of what triggers are coming from the past.

Couples counseling enables the couple to reach a point of mutual interdependence in which both partners have lives outside of the relationship, but also feel committed to it. The partners need each other, but are comfortable with independent lives of their own. Over time, each develops a new sense of “Self”-in relationship.

Both members of the relationship are encouraged to accept mutual responsibility for the dysfunction in the relationship. As long as one partner is blaming the other for all of their couple problems, progress will be slow. Recounting the history of the relationship will be a part of this process. How have each other’s addictions and co-addictions affected the relationship? What consequences have been experienced? What strategies have the partners tried to heal themselves that haven’t worked? What are the repetitive arguments and fights? What is the nature of the collective shame in the relationship? How does each partner trigger the other’s issues?

Each individual in the couple learns how to exchange instant gratification for the joy of ongoing intimacy. Sexual addict/codependents find that this intimacy and the trust, mutual understanding, and the emotional/spiritual/physical closeness it creates from having done the work can be qualities that few couples ever experience.

Quick Tips for The Top 3 Common Blind Spots for Business Owners

Quick Tips for The Top 3 Common Blind Spots for Business Owners

Have you ever done something a certain way when someone made a suggestion and you realized, in that moment, you’ve been making it more difficult than it needed to be?

Those are blind spots.

Every time you drive your car, you have blind spots. Blind spots are those areas just outside of your mirrors. You can’t see what’s in them until you shift your view.

Sometimes you’re driving along and, despite your carefulness, something suddenly catches your attention from the corner of your eye and you swerve. In a split second, you realize you just avoided a collision.

Generally, we live with blind spots every day we get into the car to drive. We even come up with procedures to avoid them.

The same can be said for your business. Tune up time: Do you have one of these three blind spots?

Blind Spot 1: Buying into the self-limiting excuses.

Many business owners come up with ideas but get stuck when it comes to implementing them. The usual excuses rise up, like I don’t have time or money to implement these ideas.

With my clients, I complete a four-step exercise, by breaking down the business owner’s schedule. What’s interesting is each time we complete this exercise, there are two major outcomes attendees get from it:

1. They shift their time and open up their schedule.
2. They identify multiple ways to fund their idea.

It’s simply a blind spot getting in the way of implementing their idea.

Tip: The next time you want to buy into a self-limiting belief, ask yourself all of the possible ways to implement your idea to shift from problem stopping to problem solving.

Blind Spot 2: Inconsistently Promoting Your Business

A close runner up in common blind spots for business owners is not consistently and systematically promoting your business. You may get caught up in dabbling in duties rather than actively and systematically finding new customers or clients.

Tip: There are many different ways to market and promote your business that can become overwhelming. A simple solution is to pick 2-3 tactics that produce results and stick with them for 12 months. Make sure to point every promotional opportunity to your lead generation system. At the end of the year evaluate those tactics and repeat if they brought you clients.

Blind Spot 3: Thinking you can do it all… yourself.

If you think you can save money by doing it yourself, think again. You’re only delaying your results. When I first started working with one of my clients, I asked her about her team. She said she had an assistant but that person moved on. Based on her goals, I asked her when she planned on hiring another assistant.

She thought that she could save money by not hiring someone right away. We reviewed my four-step exercise for finding time and money in her business. She realized in that moment she got caught up in dabbling in duties rather than implementing her strategy. When we reverse engineered her results, she realized that she needed to quickly hire someone so that she could reach her year-end goals.

Tip: Start with the end in mind so you know the resources today to reach your year end goals.

Key-Points That Would Enhance Your Performance In Accounting Jobs

Key-Points That Would Enhance Your Performance In Accounting Jobs

The world of business and commerce is an ever-changing and ever-evolving domain of skills. Expertise, skills, knowledge and acumen play a leading role in the life of an accountant as he is related to the world of management and commerce to maintain efficient operation of a business. The financial health is taken care of by an accountant. This makes it important for an accounting professional to examine the detail and analyse critically the financial aspects of a business.

All the tasks that help in nurturing the financial health of an organization has its own hindrances. These road blocks, do tamper with the performance of an accountant, or may lead to dire consequences. Here are some key-points to enhanced performance in an accounting job.

1. Dynamic rules and regulations

The government brings in reforms and amendments in commercial laws, making it essential for professionals from this domain to keep themselves updated. Reforms and amendments are dynamic and can be reinstated, whenever the economy demands a boost provided by the government. Keeping your skills and knowledge about the domain is what keeps one’s performance to the desired levels and expectations from their employers.

2. Adherence to moral code of conduct

Financial information is one of the most critical data for an organization to secure. An accounting professional has unlimited access to the data making it important for him or her to, adhere to the moral code of conduct and not divulge or bypass this critical information, unless it is to be reported formally. An ethical character is an in-born trait and cannot be acquired externally. This aspect shall not only help you take pride in your job but shall also help you focus on your job which shall explicitly enhance your performance.

3. Remaining Productive

Constant reforms and updates shouldn’t cause any backlog in your daily tasks as it would demand you to keep abreast of the updates. During such times, accountant needs to update his domain knowledge as well as keep their daily work flowing. This is where learning agility comes in handy, allowing you to keep your boats floating, and the first one being learning curve and second being the daily work. Maintaining a balance during knowledge update without causing any backlog in work is one of the essential aspects of accounting jobs.

These are the key points that helped professional remain productive and come up to the expectations of their employers. Being a dynamic job domain one has to align themselves with the dynamism and uncertainty that this job domain comes with.

Successful professionals from this job profile has mastered these key aspects to surface to the top. One has to take steps in this direction from the beginning of their career and learn the ropes to embrace success.

Know About Indore Before You Look for Jobs

Know About Indore Before You Look for Jobs

The city of Indore is known as the largest city in the state of Madhya Pradesh. This city plays a leading role in commerce, business, technology, education, research, media and art, is known as the commercial capital of Madhya Pradesh. Indore, also serves as a home for the Madhya Pradesh Stock Exchange.

Drivers of the Economy

The major drivers of the economic development and growth of this city are dependent on the industries based here from the categories of, heavy, large, medium and small scale. Pharmaceuticals, auto parts manufacturing, engineering and technology, are the forerunners of the economic development of the city.

There are satellite towns in Indore, that serve as major industrial cities contributing to the economic development of the state along with various SEZs that are specific for different industries, like, Information Technology, Electronics, Diamonds, Jewellery, Apparel, Food and Pharma.

Real estate has also picked up in the city, with the presence of leading real estate developers, like, DLF, Ansal Housing, Suncity, Emaar MGF, Sahara and Omaxe.

Major Industries

The industrial town of Pithampur, serves as the base of Pharma manufacturing and auto mobile components, in central India. Production plants of Pharma companies such as, Lupin, Glenmark, Cipla, Ipca and Unichem are based here.

Major auto manufacturers have also established production units in these dedicated industrial clusters, some of which are, Mahindra 2 Wheelers, Force Motors, Volvo Eicher Motor and Avitec.
Textile and trading has been one of the oldest businesses in the city, the economic landscape of the city is making a shift towards, modern industries such as, Information Technology.

Information Technology is making a debut in this city, with major IT firms putting forward their interest to establish research and development centers here. Infosys and TCS have already made investment with completion of their respective campuses; the projected creation of jobs in Indore with both these employers will demand atleast 15,000 to 20,000 qualified professionals.

Indore, Present Day

Indore is regarded as a city with diversified range of individuals from varied culture, national and ethnic background. Being one of the fastest developing cities in Central India, Indore enjoys a status of preference by companies from all across the globe. Also, the city organizes the annual Global Investors Summit, which has helped the city attract major investments from leading developed nations. Making the jobs in Indore be available with multinational giants and industry leaders.

Who Should Look for Jobs in Indore

Qualified professionals and young graduates from the domain of engineering, management, Pharma and Healthcare must look for jobs in Indore. Organizations which lead from the front, in their respective domains are present here elevating the future career scope of a professional

10 Tips for Upping Your Career Ante in 2015

10 Tips for Upping Your Career Ante in 2015

It’s time to retool, rejuvenate, and reinvent your career by upping the ante with ten essential elements. We’re adding ten skills and ten capabilities that extend your effectiveness and keep you at the top of your game in 2013.

Up the Ante 10+10+10

Essential Element #1: Vision and Values

Skill: Communication | Capability: Reinvention Readiness

Becoming the CEO of your career requires that you develop a long-term strategy that takes you forward at least three years. This means envisioning the future and possibly realigning your personal and professional goals and values. Developing a career roadmap provides you with navigation points that you review quarterly and adjust as needed along the road to fulfilling your vision. Reinvention readiness prepares you to think on your feet, keep yourself limber, adaptable, and pivot friendly.

Essential Element #2: Entrepreneurship

Skill: Intuition| Capability: Managing Inflection Points

Whole brain thinkers use the analytical, creative, and emotional parts of their brains. Ongoing studies support the growing notion that the mathematically gifted are better at relaying and integrating information between the cerebral hemispheres-these individuals are capable of leveraging both of their brains.

Apply whole brain thinking to entrepreneurial capabilities and you increase disciplined creativity and the potential for solving complex challenges. Business today requires that we use everything at our disposal and not box ourselves in by assigning a right brain or left brain function to challenges we face.

Essential Element #3: Navigation

Skill: Observation | Capability: Connecting the Dots

Peripheral vision means to extend your view beyond what is right in front of you, seeing the less obvious, or what is sometimes referred to as “seeing around corners”. Navigating in the new world of business requires that you develop keen observation skills that combined with stronger intuitive muscles helps you to see in new ways and connect the dots that others might miss.

Essential Element #4: Responsible Risktaking

Skill: Decision-Making | Capability: Managing Ambiguity

Designing accountability into your decision-making process ensures that you and your team are asking the right questions about the upstream and downstream impact of your decisions. Product innovations designed with transparency in mind incorporate end-to-end responsibility from the get-go; from who / where the product is manufactured to the labor and working conditions associated with how products are made, to the environmental impact from design to end of life.

Companies who take into account the end-to-end impact on the families who use their products will positively differentiate themselves in the marketplace with consumers and workforce talent. Increasingly, professionals will seek out employers and partners who align with their values and who “walk their talk”.

Essential Element #5: Disruption & Discontinuity

Skill: Change Catalyst | Capability: Ability to Mobilize Change

Self-disruption is the new change management. It’s about disrupting before you must and ending before you’re forced to. Becoming a catalyst for change is both a skill and a mindset. In the new world of business you own the disruption of your career, while also contributing to disruptive innovation within the organization. The complacency that often comes from maintaining the status quo because “it’s the way we’ve always done it” is old world of business thinking.

Essential Element #6: Experimental & Exploration

Skill: Curiosity | Capability: Analyzing Big Data

Isn’t curiosity something we’re born with and not necessarily a skill? Yes and no. We’re curious beings by nature-just watch children at play-but somewhere along the way we often lose our sense of curiosity, experimentation and adventure. Businesses desperately need curious people with the ability to analyze data-Big Data. Intuitive data management leverages curiosity and creativity in finding the “big story in the data”.

Essential Element #7: Innovation & Invention

Skill: Adaptive | Capability: Tapping the Power of Ecosystems

Think of innovation as a global currency that can be spent anywhere. Your career options increase exponentially if you’re a collaborator who helps drive innovation within teams. The more adaptive you are innovating with cross-functional, global teams the more your innovation capital grows; without it you’ll have less influence and less negotiating power.

Essential Element #8: Training & Transition

Skill: Listening | Capability: Life Long Learning

How much listening do you actually do today? Are you so rushed that you have your response prepared before the other person has even finished their thought? In today’s fast-paced work environments we risk missing valuable information and making less sound decisions when we listen in “sound bites”. Honing your intuitive listening skills to hear what someone is saying and what they are not saying, but maybe need to be saying, allows you to listen between the lines and to ask deeper, more clarifying questions.

Essential Element #9: Networking & Collaboration

Skill: Storytelling | Capability: Building a Web of Influence

Solving complex challenges requires collaboration. Storytelling and the effective use of humor builds fast rapport and trust with others, skills that will serve you well as you grow your influence through team collaborations. Tapping your web of influence extends the reach of your decision-making power, allowing you to step up and assume leadership roles with greater visibility and accountability knowing that your human net(work) is there to support you.

Essential Element #10: Execution

Skill: Measurements & Metrics | Capability: Getting the Job Done

Getting the job done will increase in importance in 2013 as companies are expecting to tie compensation dollars focused on key roles, functions and high performers. According to the article Pay 2013: Making a Little Go a Long Way (hat tip: Joanne Sammer), companies are planning to target increases toward those key employees who have a significant impact on company performance. The survey found that 65% of companies expect to differentiate pay levels among various employee populations. Only half of companies reported this approach in a similar 2011 survey.

Make this year a great one by adding 10+10+10 to your career mix!

Tips On What To Do With Best Business Practices

6 Tips On What To Do With Best Business Practices

Most business owners look for best practices in a variety of topics to help them create a good business and to enhance their business practices. But, after weeding through all of the best practices, what should a business owner really look for, take as good advice, and what should he or she do with all of the information?

Not all information is for every business.

Best practices come from what a business has tried and found to be successful, but the idea or solution won’t work in every situation or with every business. Be on the lookout for best practices that come from companies that are 1) in your industry and 2) are like the type of company that you want your company to be like.

Look for and at everything.

You may be looking for specific advice to tackle a specific issue in your business, but don’t overlook the litany of other information that is out there. You may be having an issue in your company that you don’t even know about, or maybe you accidentally come across a great idea that you believe could work for your business. Reading (with an open mind) can help you find information you didn’t know you needed or wanted.

Be careful to do your research.

While there is a lot of advice, information, and best practices out there, be sure you do your own research on the topic as well. For example, of someone recommends a specific program to help solve a specific need, research:

The company offering the advice – did it really solve the issue(s) they say it did?
The company offering the service – what is their track record, what are the costs, etc.?
Competing businesses / competing quotes – check to see if the recommended company is in-line with the competition with software, pricing, terms, etc.

Company cultures are different.

When looking at best practices, depending on the type of best practices you are seeking, look at the culture of the company you are taking this advice from. Do they have a similar culture to your company? Do they have the type of culture that you want your company to have?

It is better to adapt rather than adopt.

Since best practices are things that companies have tried that they have found to be successful, look at the information and advice as just that – advice and information. When you find something that you believe should be implemented in your company, take a good look at how, when, where, and why it should be implemented. Then, look at how you can adapt the information or advice to your business – tailor the approach to suite your needs, your company’s needs, and to be the most effective based on your business and culture. You know your employees best – adapt the strategy in a way that will be most appealing and effective to them.

Share, share, share.

When you have found something that works for you, please do share! Share within your organization, within your industry, to friends and family, and acquaintances. Your best practice may just spark an idea for someone else and may help them become successful,